Engagement; the New State of Advertising

It is time to stop shouting ads and throwing discounts at your customers and start creating engaging content to create the desired action. What does engagement look like you ask? It can take many shapes, but ultimately it is an interaction that evokes an action (laughter, learning, excitement, reward, curiosity, inquiry, sharing…) It is this type of messaging content that goes viral across social media and causes a reaction much greater than any ad dollar can ever buy or slow death caused by discounting away your profits.

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