Blog

Engagement; the New State of Advertising

By Gary Frank / August 30, 2023

It is time to stop shouting ads and throwing discounts at your customers and start creating engaging content to create the desired action. What does engagement look like you ask? It can take many shapes, but ultimately it is an interaction that evokes an action (laughter, learning, excitement, reward, curiosity, inquiry, sharing…) It is this […]

Read More… from Engagement; the New State of Advertising

Age of Mobility: Return of the Milkman

By Gary Frank / August 6, 2023

Mobile businesses and delivery have come full circle. While the trend is relatively new, this practice has been around for years. Inception of the milkman can be traced all the way back to the 1860s Good Humor trucks appeared in neighborhoods during the 1920’s Schwan’s made its first delivery in 1952 While Amazon continues to […]

Read More… from Age of Mobility: Return of the Milkman

Dominate What Works; 8020 Pareto Principle

By Gary Frank / July 24, 2023

The Pareto Principle is very simple, yet very important. It is named after Italian economist Vilfredo Pareto, who, in 1906, found that 80% of the land in Italy was owned by 20% of the population. What was most important about Pareto’s finding was that this 80/20 distribution occurs extremely frequently. For example, in general, 20% […]

Read More… from Dominate What Works; 8020 Pareto Principle

8020-logo

©2023 8020 Interactive, LLC   Privacy Policy | Feedback

We work directly with clients
or support other agencies.